There are two things that guide the way we develop the right solutions:
When we think about our portfolio, we think about the end customer, the grower and solve for their needs. The customer is at the centre of our strategy and we know that constantly thinking about our customers’ needs and how our business better serves products and solutions to meet those needs will keep us in business for the next 100 years.
When we think about how we get our products to the grower it is through our channel partners and here we strive to be easy to do business with. We apply this same attitude to our suppliers and development partners.
Our brand values are “down to earth”, “hands on” and “empathetic”. That is us, humble people, easy collaborators who value diversity and creative thinking. Our partners enjoy working with us and this leads to exciting developments fuelled not just by the dollars spent.